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Brick-And-Mortar vs. Online Shopping: Pros and Cons

A popular question you might hear this holiday season is, “Should I really head all the way to the mall when I can find the same deals online?” Between Black Friday, Cyber Monday, and the general sales of the holidays, many are questioning where to go for the best deals and steals. As mentioned, many argue that shopping online does the trick, while others are ride or die for brick-and-mortar. However, there are pros and cons to each.

Say “Buy-Buy” Buyer’s Remorse
You’ve likely heard of buyer’s remorse. It’s the feeling that comes shortly after making a regretful purchase. Perhaps you made the call to buy the item from an unbeatable sale price or maybe you panicked because it was the last on the shelf. Whatever the reason, we’ve all gotten that pit in our stomachs once we realized that we bought something that was either not worth the money spent or was simply a waste altogether. This is where the pro of online shopping comes in.

With this method, it’s easier to wait and make an informed decision before buying an item. Not only is there typically an abundance of inventory online, but you also have the research capabilities of finding a better deal right at your fingertips. Say you’re shopping at one of your favorite stores through their website and find an item you love with a price tag you don’t. Simply make a quick Google search and in seconds you’ll be able to find similar products with more affordable prices.

Say “Hello” to Customizable Convenience
While there are undeniably beneficial pros to online shopping, there is something about a tangible shopping experience that simply can’t be replicated through a laptop or smartphone. Walking into a brick-and-mortar store with a smiling face to greet you is such a comforting feeling, especially if you’re not sure what exactly you’re looking for. Store associates are an extreme help amid the holidays, as our shopping lists often contain items we aren’t as familiar with. While you might not have to deal with hectic mall traffic as an online shopper, it’s hard to put a price on the personable aspect that comes with a store employee guiding you to an item that would be perfect for that hard to shop for person on your list. Additionally, the convenience of bringing that item home with you instead of waiting days, or even weeks, for it to get delivered can be worth it alone.

The next time you’re debating if you should take a trip to the mall or shop online in the comfort of your own home, consider these pros and cons. Remember, each person is unique and favors a different retail experience, so it all comes down to what your specific shopping preference is.