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The Social Media Approach to Growing Your Business: 2023 Trends to Watch

Online engagement has become a pivotal way for companies to grow their customer base. Having an active social platform with posts that utilize trending formats will not only step up your game as a company, but it will also increase your chances of reaching wider audiences that, otherwise, may have been impossible to reach. Each new month, week, and day we see new trends to help spike social engagement. As a business owner, it is important to stay on top of these trends as you work to build your brand’s online presence. If you are unsure of which trends to gravitate toward, consider the following options.

Short-Form Video
Whether you frequent Instagram, TikTok, Facebook, or YouTube, there’s a high probability you’ve come across short-form video content.  This method is one of the most popular ways to stay active on social media. Not only is short-form video easily digestible, but it is also easily shareable. Additionally, social media platforms typically favor this content method, resulting in higher engagement. As you map out your content strategy, be sure to include TikTok, Instagram Reels, and YouTube Shorts to your list. 

Live Streaming
Another great way to up your engagement through social media is by implementing live streaming into your content approach. This is a great way to connect with customers and potential customers in real time. You have the ability to answer questions, showcase new products, and more. This content tool can be accessed through platforms like TikTok, Instagram, and Facebook. Consider scheduling a live stream on your company’s social platforms in 2023 to see greater growth and more customer engagement.

Paid Advertising
This approach is becoming increasingly more favored as we are not seeing the same organic reach on social platforms that we once were. At this point, paid advertising is the most surefire way to guarantee your content will reach a broader audience. Prioritize this approach by budgeting and making a financial plan for your social channels as you begin structuring post deployment. In the year 2022, we watched as social ad spending reached a record $173 billion. With the use of social platforms only increasing in 2023, we can expect to see that number continue to climb.

As you navigate the growth of your business, look to Orlando Credit Union for financial help. Our newest Business Banking accounts and financing options are built with you in mind. Juggling the many expenses that come with owning a business can be daunting, which is why we are dedicated to helping you and your business succeed. Whether you are looking for a Business Banking Credit Card to utilize for paid social advertising or hoping to finance a new equipment, Orlando Credit Union has business products to make every aspect of your company thrive. To open an account or apply for financing, click on the “Open an Account” or “Apply for a Loan” buttons located on the top of our website home page. Additionally, you can find out more information by calling Orlando Credit Union at 407.835.3500 or scheduling an appointment in one of our branches.
The information written in this article is a product of Orlando Credit Union. Orlando Credit Union’s Financial Fitness Center is made available for educational purposes only as well as to give you general information and a general understanding of Orlando Credit Union’s products and services. It is not intended to provide specific financial, investment, accounting, or other advice. Contact an Orlando Credit Union professional directly for recommendations based on your personal circumstances and the most recent information available.